EP · 010
HE FOUNDED BLOCK TALK RADIO BEFORE PODCASTING WAS A THING. 30 YEARS LATER, HE WAS RIGHT.
14 years of living on government grants teaches you about building something before the market exists.
Aaron Dossey grew up in Oklahoma catching insects in his grandparents' garden. He got a PhD expecting to become a professor. The faculty jobs had disappeared. So he applied for a Gates Foundation grant in 2011 to research insect protein for human consumption, was told they couldn't give money to an individual, and started a company on the spot. For 14 years he was the first in the Western Hemisphere doing serious insect protein research. The world is catching up.
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Aaron attributes it partly to climate—insects are harder to forage in cold northern winters—and partly to associations in European culture between insects and disease (the Black Plague era). He notes that in parts of Africa, it's specifically Western cultural influence that has driven communities away from insect consumption they practiced for generations.
According to Aaron, major insect protein startups in Canada and France received hundreds of millions in investment but folded because they scaled insect farms without building a consumer product market. His critique: they got the cart before the horse, producing a commodity with no existing buyers instead of creating demand through food products first.
Aaron funded his company through back-to-back SBIR (Small Business Innovation Research) grants for 14 years after faculty positions disappeared due to budget cuts. He warns it's not a reliable path—academic reviewers lose interest once research stops being novel, and the market isn't interested until it's profitable, leaving innovators stranded in a 'valley of death.'
Insects are among the oldest and most optimized animals on Earth, meaning their genes—for antimicrobial peptides, venoms, enzymes, and structural proteins—represent millions of years of biological refinement. Aaron argues feeding insect genome sequences into AI systems would accelerate drug discovery, crop engineering, and synthetic biology far faster than working from human or plant data alone.
Aaron identifies roughly 1% of consumers as early adopters (sustainability-minded, bodybuilders, novel food enthusiasts) and another 10% who convert once they hear that insects are raised in clean indoor facilities without pesticides. The remaining majority, he says, comes around through visibility—when insect-based pasta and cereals appear regularly on store shelves and friends and family are already eating them.
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